13th Beach Marketing Services Pty Ltd Logo

Mastering Business Success: Leveraging the Five Line and Triad Models

Introduction: Strategic Growth with the Five Line and Triad Models

The increased demands can become overwhelming when your business grows to a significant financial turnover.


This intense growth phase often leads to a chaotic juggling act—managing finances, understanding the market, and optimizing processes—all the while trying to stay on top of your rapidly expanding business.


Without a clear grasp of these elements, the pressure mounts, affecting your business and personal life, risking stress, burnout, and even strained family relationships.

This makes it a good time to step back and reassess your business strategy from a fresh perspective.

There are more efficient, healthier ways to manage this growth, protecting both your business’s success and your well-being.


I suggest this is the time to rethink, realign, and rejuvenate your approach to handling your thriving business.


Understanding models like the Five Line and Triad Models can transform how you think, manage, and grow your operation. 


The idea is to hone your business expertise to be in control of what goes on rather than just reacting to whatever urgency is on your plate.


These aren’t just theories but practical tools to help you navigate the business world with the same skills you apply to your trade.


Master these concepts to elevate your business and transform your expertise into strategic success.

Part 1: Decoding the Five-Line Model for Business Optimization

The Five Line Model is a straightforward yet powerful tool for better understanding your business’s financial working.


Regardless of your business, think about how this applies to you.

It breaks down into five key components:

  1. Revenue: This is the income generated from selling your products or services. It’s the lifeblood of your business, so maximizing revenue is crucial.
  2. Cost of Goods Sold (COGS): These are the direct costs of producing your product or service. These are your make-or-buy costs. Keeping these costs in check without sacrificing quality is vital for your bottom line.
  3. Marketing Expenses: This is what you spend to attract and retain customers. If you go out and quote for work, the time involved is part and parcel of this. A well-planned marketing strategy can help you stay focused, stand out and be hired first or put you on the top list of those asked to quote.
  4. Operating Expenses: These are the day-to-day administration expenses required to run your business, including rent, salaries, and utilities. This is the one to watch. In the image below, you will notice that CORB is 15%, which is a warning sign to me. Prune that back to 10% and you have a 15% profit, an extra $5000!
  5. Profit: Your reward for intelligent and efficient business management comes from the profit after subtracting expenses from your revenue.

By monitoring the five lines, you can make informed decisions to improve the profitability and sustainability of your business.


You can also gain insight into whether you are pricing your services or products appropriately.

The Five Line Model Spreadsheet

Part 2: Exploring the Triad Model: Market, Operations, and Finance Mastery

The Triad Model complements the Five Line Model by going deeper into your whole operation, focusing on three core areas:


  1. Market Navigation: Understanding the demand for your services or products comes from identifying your unique space in the market through understanding what customers to target and differentiating yourself from competitors. This is your focus on your market.
  2. Operations Management: This involves efficiently managing your workflow, resources, and overall business processes. Streamlining operations can significantly enhance profitability and customer satisfaction.
  3. Financial Understanding: This is about getting a grip on the financial aspects of your business. Financial savvy is vital to long-term success, from managing expenses and cash flow to pricing strategies. This goes further than the Five-Line Model.

Synthesizing Models for a Comprehensive Business Strategy

Combining the Five Line and Triad Models insights gives you a comprehensive toolkit for business success.

The Five Line Model helps you focus on your financials.

At the same time, the Triad Model guides you in market positioning, operational efficiency, and extending your financial management knowledge.


That means a better idea of how your business works and runs.

Case Study: Applying Models in a Concrete Contractor’s Business

Imagine a concrete contractor running his own business. Applying the Five Line Model, he would track the revenue from his concrete laying services, manage the cost of purchasing concrete and other materials (COGS), set aside funds for advertising to attract new clients, monitor his equipment maintenance and transportation costs (operating expenses), and ultimately calculate his profit.


While you may have a lot more happening in your business, it is as simple as this.


Through the Triad Model, he would focus on understanding the local demand for concrete services, optimizing his job scheduling and work processes for efficiency, and managing his finances to ensure a consistent cash flow and profitability.

Concluding Insights: Balancing Business Success with Personal Well-being

Mastering the art of business isn’t just about having a great idea; it involves efficiently managing your operations, understanding your market, and keeping your finances in check.

Importantly, it’s also about maintaining a lifestyle that doesn’t compromise your home life.


Working demands too much time and energy, which can strain your personal life, leading to stress and dissatisfaction. If this is you, it may be time to rethink your approach.


Applying the Five Line and Triad Models gives you a better grip on your business processes, helping to reduce stress and freeing up time for what matters most.


The aim is to ensure that your business success doesn’t come at the expense of your well-being.


Take Action: Elevate Your Business

Are you ready to make your product or service stand out?


With my long experience in marketing and insights, join me for a free session to discuss your business.


Depending on your need we can put together a team to create a personalised solution. Our network of expert freelancers, guided by ouy marketing expertise, stands ready to work on your project. 
Book a complimentary, no-commitment consultation and discover how we may be able to help you with your ongoing marketing.

Quick Link


Copyright © 2023 13th Beach Marketing. All rights reserved.
Privacy Policy | Terms of Use