January 12

Essential Website Tips Marketing Strategy


Essential Tips for Creating a Business Website That Powers Your Marketing Strategy

Your website is more than just a digital presence; it’s the online showcase of your business.

It’s where first impressions are formed, and deals are initiated.

In other cases, it just reassures potential clients or customers that you are a real business.

Many of my clients get plenty of work through word of mouth yet maintain a regularly updated website.

The thing about marketing is that you must work on it continuously.

Neglect your website by not posting updates regularly; search traffic will drop off.

This could be just an update about a project you’ve worked on, some company news, new equipment or staff members, or anything relevant and of interest to potential and current clients.

You never know when the economy will go quiet, and that’s when ongoing marketing will make a difference to your business,

Why Your Business Needs a Strong Online Presence

In our digital era, it’s clear that a business website is essential. It operates around the clock, serving as the cornerstone of your marketing strategy.

Consider it your business’s ever-open online hub, welcoming customers at all hours.

Building Blocks of a High-Performing Website

A successful website combines aesthetics with functionality. It’s visually appealing, easy to navigate, and provides valuable information to visitors.

It needs to load fast, be secure, and work well with Google search; hence, SEO ( search engine optimisation), regular site visitor reporting and analysis, maintenance, and a fast, secure website host are needed.

Integrating Effective Website Marketing Strategies into Your Business

Ensuring your website content mirrors your marketing objectives is your most important objective in this process.

It involves strategically aligning your online presence with your overall business objective or aspiration. If you can do this effectively and correctly, you will lay a solid foundation for robust market positioning.

Precise and clear copywriting helps embed your positioning statement within your marketing approach.

Your ultimate aim is to establish and build a memorable brand identity in the minds of your customers and potential customers.

In other words, make it easy for your customers to understand who you are, what you do, and why they should choose you.

Keeping Your Website Fresh and Effective: Don’t Neglect This Bit

A website is not a set-it-and-forget-it tool. Regular updates, management, and SEO optimisation keep it relevant and effective.

Updating and adding content to your website forms an ongoing part of your marketing activities, news, new products, and reviews. Updating old content helps your website stand out and nudges Google to recognise your site as still relevant.!

 I currently manage, maintain and host a select range of websites for my clients, some for more than a decade, and I keep a close eye on what is happening with their search traffic and statistics.

Ready to Boost Your Online Presence? Let’s Talk

If you need a compelling, marketing-focused website, let’s discuss building and optimising your online presence in a free 30-minute coaching session.

The coaching session intends to help guide you in the right direction.

You might find that we are not a good fit, and that is fine. But you know that you will get good, honest advice from me.

Click the Let’s Talk button at the top right of this page to book a free session.


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