January 12

Sustaining Marketing Momentum Social Media Strategies

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Why Maintaining Marketing Momentum is Crucial

You are busy. Business is all about that, and I will be the first to congratulate you.

That doesn’t mean that you can ignore your marketing. If you have been in business for a while now, you will know that the economy can change suddenly for many reasons.

The most critical time to focus on your marketing is when you are at your busiest, as you need to maintain that momentum.

Let’s be honest: if you are doing well, you can afford to get the marketing help you need. It all pays off in the future.

Sustaining your marketing momentum is essential. It’s about staying relevant, engaging, and connected with your audience, primarily through your website, then, depending on your business, possibly social media and other external marketing efforts such as Google advertising.

The Vital Role of Consistent Marketing in Business Growth

Ongoing marketing is the pulse that keeps your business alive and thriving. It’s about consistently reaching out to your audience and keeping your brand on their minds. The idea is to be on their mind when they need your products or services and start seeking a solution to their problem. So, be there.

social media and marketingLeveraging Social Media for Sustainable Brand Growth

Social media can be a dynamic and powerful tool for businesses. It allows you to engage directly with your audience, build your brand personality, and stay connected with your customer base. For a local business, use your Google Business Profile.

Optimizing Your Google Business Profile

Google Business Profiles & ReviewsOptimizing your Google Business Profile is an effective way to ensure your business remains visible. This platform is crucial for local SEO and helps potential customers find your business easily. Think about when you want to search for somewhere to eat or for good coffee using Google Maps. Regularly update your profile with current information, ask for and respond to reviews, and post updates and photos.

Recognising the Need for External Marketing Expertise

Managing your marketing in-house can eventually become overwhelming, especially if you’re busy and tend to procrastinate or neglect it. Knowing when to seek external support can be crucial for maintaining momentum and quality.

Professional marketers can provide insights and strategies that you might not have considered, helping you leverage the full potential of platforms like Google Business.

Expert Advice from 25 Years in Business

Please take my advice from 25 years in the business: Getting started now is better than waiting until things slow down. At least start exploring some options, even if you are not ready to take action right now.

Take Action: Boost Your Marketing Momentum Now

Feeling overwhelmed by the demands of ongoing marketing? In a free 30-minute coaching session, we can explore practical strategies for maintaining momentum.


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